CreaTVworld and World Speed Record Holder Russ Wicks
to Partner on Television Opportunities

Programming includes the American Speedking series of specials
featuring Wicks’ World Speed Record attempts

LOS ANGELES, October 25, 2004 – CreaTVworld announced today that it has entered into an agreement with World Speed Record Holder Russ Wicks to develop and produce television content surrounding Wicks’ record breaking activities.   This series of specials titled “American Speedking” will be produced during the next two years, and will follow Wicks’ adventures as he prepares for, and participates in, the most extreme speed records known to mankind.

“We are excited about working with Wicks,” said David Lyle, the former president at FremantleMedia North America.   “The shows will combine the exciting elements of a David Blaine special, the thrill of an Evel Knievel spectacular, and a realistic behind-the-scenes look into the technical and human challenges that go into such a huge undertaking.”

“As a pioneer in reality television, David Lyle is perfectly positioned to develop programming for audiences of today and tomorrow and distribute it to a worldwide audience,” said Wicks.   “I’m looking forward to working with CreaTVworld to deliver compelling shows while pushing the limits of speed on both land and water.”

Wicks, with already one speed record listed in the Guinness Book of World Records, is now focused on returning the outright World Water Speed Record to the United States.   Far beyond the current record of 317mph, Wicks’ goal is actually to travel faster than 400 mph in his revolutionary jet-powered watercraft.   Wicks' and his American Challenge team also have their sites set on a number of world speed records on land.

About American Speedking
American Speedking is a new series of television specials starring daredevil and World Speed Record Holder Russ Wicks.   Each special will follow Wicks’ exploits as he breaks prestigious world speed records, and also pushes the limits of speed while competing in other various high-profile motorsports events.   The shows will also provide insight into the state-of-the-art technology utilized by Wicks’ American Challenge team.   For further information visit: www.AmericanSpeedking.com

About American Challenge
A Seattle-based consortium of successful business leaders, innovative technical engineers and motor-sports professionals focused on breaking world speed records.   American Challenge is currently developing the most powerful and revolutionary vehicle ever to attack the 25-year-old world water speed record.   The craft will be constructed much like a military fighter jet, using the latest design and manufacturing processes available.   For further information visit: www.AmericanChallengeWSR.com

About CreaTVworld
CreaTVworld aims to be a leading global developer, producer and distributor of creative television programming and original content.   CreaTVworld was founded by David Lyle, who is the chairman of format protection body FRAPA (Format Recognition and Protection Group).   David Lyle was previously president of entertainment and drama for FremantleMedia's North American operations, with a string of hits including Fox's all-conquering American Idol, the Swan, and CBS’ dating show Cupid.   Prior to that Lyle was, for many years, a successful producer and show creator for Nine Network Australia.   For further information visit: www.CreaTVworld.com